The E-commerce Email Marketing Mystery
Emailing is quite possibly the most profitable communication channel to date. Many announced his death with the massive arrival of social networks and direct marketing, but a recent study proved that emailing was 40 times more powerful than Facebook and Twitter combined.
That doesn’t mean you need to knock your prospects out with emails, but that you need to take this channel into account and establish a solid emailing strategy. Here are tips that will allow you to successfully achieve your strategy and increase your conversions.
Segment your list
This is the first step that will allow you to insure the rest without too many problems. Your contact base must be cleaner than clean and you must gather as much information as possible on your customers and prospects.
What are their buying habits? What are the order numbersthey have placed with you? How much did they spend? How long have they been clients? All this information, group them together in a spreadsheet in order to have easily exploitable and filterable data for each contact.
Retain your customers
As you know, emailing is a great tool for building loyalty. And retaining a customer should be a top priority for you. A loyal customer is a gold mine for you. The more you pamper him, the more likely you will be that he becomes a true ambassador of your brand and that he spends at your place.
Personalize your emails
Personalization is what email marketing has nowadays. The increasing rise of spam has come to give email marketing a bad image. “Cold” emails are forgotten and considered as spam.You must stand out from the crowd by customizing your emailing as much as possible.You can check at catapultrevenue.com on your own. Use your very own database and use dynamic substitution fields to personalize each email according to its recipient.
Do not hesitate to revive the inactive
Finally, a last tip and not the least: the re-launch.
You will soon notice that many of your recipients do not open your emails, although they signed up voluntarily. Inactive contacts distort your statistics and prevent you from having good visibility on the performance of your emails and the relevance of their content. And it’s this data that will help you improve!